If you have an eCommerce website, chances are you want your clients to feel secure when shopping on your site. Having an insecure site could lead to lost sales and customers. There are a few things you can do to help make sure your website is as secure as possible.
Use SSL Encryption
One way to help your clients feel secure when shopping on your website is by using SSL encryption. SSL, which stands for Secure Sockets Layer, is a protocol that provides communication security over the internet.
When SSL/TLS certificates are used, the data exchanged between your website and your client’s web browser is encrypted, making it difficult for anyone to intercept and read the data.
You can tell if a website uses SSL if the URL starts with HTTPS instead of HTTP and there is a padlock icon next to the URL in the browser bar.
SSL vs. TLS
The main difference between SSL/TLS certificates is that SSL was the original protocol, while TLS is an updated version. TLS stands for Transport Layer Security, a more secure version of SSL. TLS provides more robust security features than SSL, and it is recommended that websites use TLS to provide a safer shopping experience for their clients.
Get a Site Seal
Another way to help your clients feel secure when shopping on your website is by getting a site seal. A site seal is an image that shows that your website is authenticated and that the information exchanged between your site and your client’s web browser is encrypted. Site seals are provided by website security companies and can be added to your website to help increase confidence in your site’s security.
Use a Payment Processor
Another way to secure your website is by using a payment processor. A payment processor is a company that processes credit card payments for websites. When you use a payment processor, your client’s credit card information is not stored on your server, which helps to reduce the risk of data breaches. No matter how much does it cost to build a marketplace website, you need to make sure that your customers have a secure and pleasant experience when making purchases.
Payment processors also provide fraud protection services that can help to protect your business from fraudulent charges.
Use Strong Passwords
Strong passwords are essential for you as the site owner and your clients as shoppers. Strong passwords are long (at least eight characters), contain uppercase and lowercase letters, numbers, and special characters, and are not easily guessed.
By using strong passwords, you can help protect your site from hackers who may try to gain access to your site to steal personal information or money from unsuspecting shoppers.
Keep Their Software Up-To-Date
It’s crucial for you as the site owner and your clients as shoppers to keep all software up-to-date—including operating systems, web browsers, plugins, and extensions. Outdated software often contains security vulnerabilities that hackers can exploit to gain access to sensitive information or take control of computers remotely.
Keeping software up-to-date can help reduce the risk of being hacked.
Be Cautious About What They Click On
As we all know, not everything on the internet is safe—including links in emails, social media posts, and even websites themselves. Hackers often create fake websites that mimic legitimate ones to steal personal information or money from unsuspecting users.
That’s why it’s important for both you as the site owner and for your clients as shoppers to be cautious about what they click on while browsing the internet—even if it looks like a trusted website or comes from a trusted source like a friend or family member.
If you’re ever unsure about the safety of a link, you can hover over it with your mouse to see the URL that it will take you to—if the URL looks suspicious, don’t click on it.
Shop With Companies They Trust
Finally, one of the best ways for shoppers to feel secure online is by only shopping with companies they trust. Companies with positive reviews from other customers, well-designed websites, and contact information readily available in case of any problems with an order will win over any client.
When shopping on your website, your clients should feel confident that they are dealing with a reputable company that will keep their personal information safe and delivers the products or services they’ve ordered.
The Bottom Line
Both website owners and their clients need to take measures to ensure a secure shopping experience. By following the tips above, you can help create a safe and trustworthy environment for your customers.