Since industrial hemp has been legalized, the CBD industry has been booming with business. The market has gone so mainstream that it’s expected to reach a revenue of $23.7 billion by the end of the year. As such, the market for CBD has become huge and very competitive. Everyone is fighting to get their brand the top place in the CBD industry.
For this reason, many brands have been searching for various marketing strategies that will help them promote their products. A good strategy helps you by making your brand reputable, getting you new customers, and working in the long term to ensure these customers stay loyal to your brand.
However, advertising options are limited, and there aren’t many places to advertise your brand. That is why for a successful CBD SEO, you should look to visit MjSEO and entrust this matter to professionals.
To cater to this problem for all CBD businesses, we’ve listed several comprehensive methods that will ensure that your brand emerges at the top of the competition and helps you stand out!
1. Build a Website for Your Products
When it comes to cannabis and cannabidiol (CBD) products, one of the best ways to market them is by building a website. This gives you a platform to showcase your products, educate potential customers about their benefits, and attract search engine traffic through SEO.
The term “CBD” is still new to many people. It has only been popularized in the past few years. So, many people search for CBD all the time. This is where your website comes in. Add a blog section on your website that educates CBD users about its usage, benefits, and side effects.
Here are some tips for building an effective website for your cannabis business:
- Start with a strong domain name that reflects your brand or product line.
- Invest in professional web design and development services.
- Make sure your website is mobile-friendly and optimized for search engines.
- Include clear and concise product descriptions, as well as customer testimonials.
- Use high-quality images and videos to show off your products in their best light.
The layout, design, content, and visual part of the website should be based on the audience you are going to target. It would be good if the website entertains a FAQ page. Here you can answer common queries about CBD.
The “Contact Us” information is required because customers often have doubts about the product. It’s easy for them to contact you in this case.
The most crucial part of the website, however, is the “About Us” page. It tells the customer about who you are. Customers are more likely to trust you if they know more about you. So, make sure you list any certifications and licenses you have that establish you as a credible source for CBD.
2. Search Engine Optimization (SEO)
To maximize the effectiveness of your marketing scheme, it is recommended to opt for Search Engine Optimization. It helps in driving traffic from search engines to your site. This simply means that your site will be easier to find when the customers use a search engine such as Google to browse the internet.
The customer is likely to trust you more if you have a higher ranking on search engine result pages (SERPs).
The CBD market is very competitive. Ranking high on SERPs is a requirement to ensure that your brand is chosen over others.
You need to start by conducting an SEO audit. If you’re not very experienced with auditing your CBD SEO, you can entrust your matters to professionals, which will ensure that you keep getting business and making sales.
3. Affiliate Marketing
Having a good marketing strategy means more presence for your product and increased sales. The best way to do this is to use affiliate marketing to reach your customers.
Affiliate marketing strategy involves recruiting other influential people or brands that will endorse your product on their site or social media platforms. If a customer purchases your product, you pay the affiliated person a commission fee for the sale.
Having influencers promote your brand by providing personal reviews will ensure that your brand has authenticity. They also ensure that your brand has backlinks and fresh content that can improve your SERPs.
A bonus with influencers is that they can also provide authentic public reviews by interacting with their followers/audience. Psychologically, people tend to base their decisions on these influencers. This impacts their buying decisions.
People also tend to believe in brand hierarchy. If a trusted influencer endorses your brand, they are highly likely to be loyal to it.
We know that many people usually end up discovering products through influencers. Advertising CBD through Affiliate Marketing works best if you can partner with
leading CBD influencers. For your brand, this means more customers to sell to.
4. CBD Marketing Through Social Media
When it comes to brand promotion, there’s no match for online platforms. This includes Facebook, Instagram, Snapchat, and Google. Digital advertising on social media is the most valuable to gain approval and brand recognition. The only problem is that for CBD, the process isn’t that easy.
Each platform has its own rules and regulations for the product. You need to abide by these laws strictly. Failure to comply usually results in a ban.
Facebook and Instagram have recently relaxed their policies following the increase in the popularity of CBD. They have allowed the advertising of topical hemp. But the images of the product itself are prohibited.
To get through the system, you should create a separate site that features just your topical products. Then you can create topical-focused ads that link to your website.
However, a safer option is to introduce a brand-focused campaign through programmatic advertising, email newsletters, and text marketing.
Make sure that you don’t reference any of your ingestible CBD products. Creating brand-focused ads will increase compliance and ensure that you deliver sales.
Google has completely unauthorized the advertisement of pharmaceuticals and supplements. This means that CBD brands can’t run paid ads. The safest option, in this case, is to display ads on third-party platforms such as FieldTest.
5. Native Advertising
Native Advertising is a tricky way to increase your reach and assert that your brand has a presence. It is a form of paid advertising in which the ads feel like they belong in a certain media format. “Matching vibes” to summarize the definition.
Native ads don’t look like ads, so the users aren’t distracted by them. The primary advantage of this type of advertising is that it exposes the reader to your brand without annoying them.
Check out Taboola, Outbrain, FieldTest, Kush Click, and Healthy Ads.
The first step to ensuring that your brand has its own identity on the internet is to create a unique website. Make sure that the website provides relevant information about the product. It is a good idea to discuss CBD and your own brand.
Social Media Platforms have the highest reach. However, advertising here is difficult due to ad policies and advertising laws. However, the marketing of topical hemp is no issue.
Search Engine Optimization (SEO) ensures that when a user searches about CBD, your brand’s name is on the top of the page. It is crucial in marketing strategy. Affiliate Marketing makes use of influential people to increase your reach. It also helps to make your brand more trustworthy.
Native advertising makes use of common ads which are usually suited to a specific community. This is a great way to make your brand stand out among other brands for CBD products.