Are you thinking about marketing your business or brand on social media, TikTok in particular, and aren’t sure if this will actually be beneficial? Have you seen just how many businesses and brands have started making use of TikTok but aren’t sure why they are doing this?
The social media world has grown a lot since the days of Myspace, and now we have the likes of Instagram and TikTok, which happen to be the most popular social media platforms around. TikTok, although still relatively new, quickly surpassed other businesses in its popularity, now reaching billions of people.
Not only does TikTok reach a lot of individuals, but it has also become a place for many businesses and brands to market themselves to these individuals. As a business on TikTok, there is so much that you can achieve from the app, and many services that can be used, like TokUpgrade to buy TikTok followers. If you want to know why your business should be using TikTok, here are a few reasons.
Authenticity
When it comes to TikTok, it is all about being part of the community, and one of the best ways to embed yourself into this community is through the creation of authentic work. While the platform bases itself on trending content, this content will always have some kind of unique flare from person to person.
TikTok is a very informal app, and when using the app, you don’t need any kind of fancy equipment or amazing editing software, all you need is your phone and the app. Content on TikTok is more based on humor and entertainment, and by posting something that is authentically you, you make your account more desirable to follow.
Posting content that is authentic to you allows you to post within your specific niche and reach people who would like the same kind of content. TikTok is all about being in the moment and unique, meaning that there is not too much that goes into it.
Easily go viral
By far, one of the best reasons that businesses should make use of TikTok is because of just how easy it is for content to go viral. While for some people it’s just about getting lucky, others who get their content to go viral put a reasonable amount of effort into their content.
Either way, it is much easier to go viral on TikTok because of just how many users there are on the platforms and the fact that you are not only limited to seeing posts from people that you follow. When scrolling through TikTok, you are able to see posts from people who are posting content that you are most likely to enjoy.
With this ability to go viral much more easily, it is great for businesses and brands looking to improve their brand identity and brand awareness and get people talking about them.
Massive audience
Another great perk of using TikTok for marketing purposes is that you will have access to an incredibly large audience. Although TikTok is still a relatively new platform, it has quickly become the most successful, and most used social media platform. Named the app store’s most downloaded app, TikTok now has over a billion active monthly users, and over 4 billion video views per day.
You can tap into the potential of this larger audience. Another benefit of having such a larger audience is that there is no doubt that you will find a niche that perfectly suits your brand.
Drive engagement
Last but not least, every successful social media account has lots of engagement, however, on other social media platforms, getting this engagement can be particularly difficult, especially if you don’t have any kind of following.
TikTok is a great platform to generate engagement on both your account and direct traffic to your website where people will engage there. This is incredibly beneficial as it allows businesses and brands to have much more brand awareness, allowing them to reach more potential customers.
TikTok also allows you to engage with your users. Engagement is crucial as it allows for you to create a more personable image for your brand, rather than just coming across as a stone-cold business.
