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Marketing Tips for Instagram

| June 25, 2021, 08:00 AM

Have you ever tried marketing your business or brand on Instagram and noticed that you’ve had a bit of trouble doing this because you don’t really know what you’re doing? Are you new to Instagram marketing and need some advice on how to get started and what to do?

Instagram is a worldwide phenomenon. With the introduction of Instagram stories, it has never been easier to share moments with friends and followers. Nowadays, brands and businesses are even using the platforms as a way to connect with their audiences and customers on a more intimate level, using growth services like Growthoid.com to get followers organically, or through photos and videos that resonate with people in a way that text can’t.

If you are thinking about making use of Instagram for marketing purposes, you may think it’s as easy as just posting a picture here or there, but it is a little trickier than if. For those looking to market, their brand on Instagram here are a few tips to follow in order to be successful.

Hashtags and User Generated Content

As a business, one tool that you should never miss out on is hashtags. Instagram, just like most other social media platforms, introduced hashtags as a way for users to extend the reach of their content and to make their content much more discoverable by people who fall part of specific niches and target audiences. Using hashtags is crucial as a business.

When it comes to using hashtags, though, you always want to ensure that you are only using ones that are relevant to your content, and then of these relevant hashtags, you can proceed to choose the most popular in order to reach the most people.

Hashtags are also a great way to encourage user-generated content. As a business user-generated content is excellent as is it basically extra marketing that you don’t even have to think about. When content is created by a user, including the business or brand name, they can use branded hashtags as a way to reach the brand and show off your business.

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Influencers and Advertising

With such a massive platform that reaches billions of people, it comes with no surprise that there are people on the app that have the following of millions of people; influencers. Influencers are known as celebrities of social media and they use Instagram as a way to make a living. This means that they work in close contact with businesses and their posts are sponsored by businesses in order to make their money.

Working with influencers is a great way to get your name out there and for you to extend the reach of your content to a whole new audience. However, this can get pricey.

Another way to market on Instagram is through paid advertising on the app. You can pay Instagram to push your content to your relevant target audience for a certain number of days. This does come with a small fee, but it is often worth it.

Post Consistently

Consistency is key when it comes to businesses posting on Instagram. You want people to know who you are and what you are all about, and this means showing off your business. However, this is not the only reason.

Instagram is a place where a lot of people are posting all the time. It is very easy for someone to just scroll past your post, or just never see it in the first place. This is why you should be posting consistently, in order for your content to get a chance at being seen.

Engagement

Last but not least, one of the most important factors that show the success of an Instagram account is the amount of engagement it receives. Engagement is crucial when it comes to Instagram, and if you are not receiving enough of it, then you should consider engaging yourself.

When it comes to engagement on the platform, there are so many different ways to go about it from replying to direct messages, responding to comments and even commenting on others content, liking and sharing other users’ content, and following the users that you would like to follow you back, the possibilities are endless.

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Category: Local News, NEWS

About the Author - Stephanie Maris

Stefanie is a local blogger and social media content marketer from Maryland and most recently a wife and a mother. She has an unhealthy obsession with puns, sarcasm and caffeinated beverages.

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