During this year’s Chesapeake bay Blues Festival there will be a separate tent to sell Limited Edition Stella Artois Chalices. The sale of 1 chalice will provide access to to clean water for one person in a developing nation. In 2015, Stella Artois and Water.org formed a philanthropic partnership and launched their first social impact campaign called”Buy a Lady a Drink”.
“Buy a Lady a Drink” is a social impact campaign launched by Stella Artois and Water.org, co-founded by Matt Damon and Gary White. Today, 663 million people live without access to clean water and over the last two years, Stella Artois has helped Water.org to provide more than 800,000 people in the developing world access to clean water for 5 years.
Katcef Brother’s (the area’s distributor of Stella Artois) goal as a company in 2017 is to sell 10% of Stella Artois’ national goal of 250,000 Chalices in support of “Buy A Lady A Drink” and Water.org. The Chesapeake Bay Blues Festival and Katcef Brothers hope to deliver 5 years of clean drinking water for people in developing countries.
The goal of this year’s festival is to sell 10% of that or 2,500 chalices.