Search Engine Academy Washington DC rebranded during the holiday period and is now Invenio SEO. On January 1, 2015, the new website (www.invenioseo.com) was successfully launched and began offering search engine optimization training and consulting support services in Maryland, DC and Northern Virginia.
Classes are one, two or three days long. Custom classes can be created on demand from those who already possess some SEO knowledge and skills. One on one individual classes are available as well. Invenio offers this training in the Washington DC metropolitan area; onsite at client’s business or at public facilities in DC, Maryland, Northern Virginia.
According to Nancy Wigal, Invenio’s owner, “After five years, it was time to develop independent, new curriculum that blends SEO with content marketing practices and inbound marketing programs. It used to be you could apply search engine optimization to your site a couple times per year and call it good, but nowadays, it’s a full time function that needs to be done to every website that’s serious about getting highly targeted web visitors to become customers.”
All SEO training is done face to face in a classroom environment. Hands-on exercises are included to let attendees practice performing search engine optimization skills and functions such as keyword research, writing content and applying SEO to the content they’ve written.
The basics of SEO are taught in a one day course for anyone who has no prior experience optimizing web site content for better search engine visibility. The two day SEO class offers link building, analytics usage and applying local SEO for websites. Invenio has a three day search engine optimization course that teaches attendees even more advanced skills in structured data markup, SEO for mobile and video, as well as learning how to avoid Google ranking and indexing issues for web pages.
The three day course is geared towards individuals who want to make a career change and offfer SEO services as either an independent consultant or in-house SEO specialist.
Students who take the three day course can also come back for a fourth day to spend several hours practicing their new SEO skills under supervision in a special SEO hands-on workshop, using industry tools and software that helps the SEO specialist analyze web site issues.
All class materials are provided by Invenio for students to keep. Every attendee receives three months free SEO coaching to make sure they are gaining confidence when applying search engine optimization principles and processes to their sites. Nancy said, “It takes practice to be confident that you’re doing SEO properly according to Google’s guidelines, policies and best practices. You can also do it wrong, and risk getting your site knocked down in rankings, or even banned from search results.”
Marketing professionals who are responsible for a website that isn’t attracting more visitors per month and low conversion rates will benefit from attending SEO training. Business owners who aren’t sure how to do social media, podcasting and video as part of their inbound marketing and content strategy to get better search visibility for their target audience can learn how to make their social media and other online marketing efforts return better results by converting prospects into customers. People who want to make a career in offering online marketing services will get all the skills necessary to start a new profession.
For more information on how to schedule an SEO training class or learn more about Invenio’s search engine optimization consulting support services, contact Nancy Wigal at 202-725-1422 or email her: [email protected].