Following a competitive agency review process, Weitzman has been named as Agency of Record for Severn Savings Bank. The agency will direct brand strategy, creative messaging, media planning/buying, and social media marketing for the community bank.
“We are pleased to welcome Weitzman as our new partner in supporting the Severn brand,” said Nicole Donegan, Vice President, Marketing and Communications for Severn Savings Bank. “We were very impressed with Weitzman’s creativity and their approach to communicating the message of a community-based business. Their innovative thinking and local commitment embody the same values that Severn embraces.”
“Severn Savings Bank is a respected member of our community,” said Margriet Mitchell, president of Weitzman. “We believe in the bank’s strategic vision for the future and are thrilled to have been selected to be a part of it. What a fantastic way for us to both kick off 2014!”