As part of Do Something 101, Nikki, star of this summer’s blockbuster film Twilight: Eclipse, is encouraging Annapolis teens to make a difference this summer by collecting school supplies and dropping them off at their local Staples store from July 4 through September 18. In addition, Staples customers can get involved by donating $1 at any Staples store with 100 percent of the proceeds benefiting Annapolis students in need.
All school supplies and donations will be given locally to the Boys & Girls Clubs of Annapolis & Anne Arundel County to ensure they get into the hands of disadvantaged youth just in time for the new school year.
“Do Something 101 has done an amazing job in its first two years, and I’m excited to make the 2010 campaign the best yet,” said Nikki Reed. “Every donated pencil, notebook and other supplies can add up to make a big difference in improving education.”
During the first two Do Something 101 school supply drives, Staples and DoSomething.org, with the help from celebrity supporters Jordin Sparks and Ciara, raised more than $750,000. To build on this success and help kick off the 2010 campaign, Nikki is starring in a public service announcement (PSA) that will air on television and radio stations nationwide through September. Staples is also donating more than $125,000 worth of school supplies to the program.
“Since 2008, Do Something 101 has inspired teens and Staples customers to help students in need who cannot afford basic school supplies,” said Jevin Eagle, executive vice president of merchandising and marketing at Staples. “Staples is committed to making a difference in the community, and we hope to continue to build awareness for Do Something 101 to help hundreds of thousands of students succeed in school.”
Annapolis teens who want to get involved can go to www.DoSomething101.org for ideas on how to run local school supply drives and to sign up for an action kit. Whether holding a school supply drive at summer camp, during a summer sports league, or at a neighborhood block party, DoSomething.org and Staples offer tips, resources, and flyers for how to get started and make the most of every teen’s summer.
“DoSomething.org empowers teens to take action in their communities,” said Nancy Lublin, CEO and Chief Old Person at DoSomething.org. “Staples has been a fantastic supporter for the past several years and we’re thrilled to continue the relationship, and the Do Something 101 campaign, to provide young people with even more opportunities to rock social change with their friends this summer.”
To further demonstrate support for DoSomething.org, new for 2010, Staples is launching a line of DoSomething.org-inspired products that students can use to keep organized and learn about important issues impacting their communities. Students can visit www.dosomething101.org/staples for additional information and suggestions to help them take action in their communities.