Invenio SEO, a search engine optimization (SEO) training and service consultancy based in Annapolis recently earned both the Hubspot inbound certification and Hubspot partner program certification through the software company.
Nancy McDonald, the owner of Invenio devoted approximately 16 hours in July to study the videos, review the course materials, and take the test. She successfully passed both certification exams. Each certification is valid for 13 months from the test date.
Nancy said the reasons why she tackled and mastered the challenging certifications are several. “First, I want to my boost service offerings and get new skillsets to remain competitive and marketable. Nationwide, there’s a huge demand for folks who are comfortable installing the software, and are able to help clients master the functionality. Clients are having a hard time finding individuals and agencies who able to do both marketing automation and SEO.”
Inbound marketing includes SEO as a core part of digital marketing success. According to Nancy, “SEO is one critical component, but it’s not a end cure to just apply SEO to your web page and blog post content. An integrated, comprehensive marketing strategy, that you document in a process with goals, will get more online visibility for your site.”
Invenio SEO partnered with Measured Results Marketing, a marketing automation consultancy in Northern Virginia to earn the partner certification. Invenio SEO supports Measured Results by providing SEO training and support services to clients throughout the United States and Canada.