The Annapolis Partnership hosted a Launch Party at BAROAK in the Loews Hotel last week, revealing their new logo designed by Herrmann Advertising | Branding | Technology, and announced the investment of nearly $40,000 to support Annapolis small businesses and holiday activities.
The Launch Party drew nearly 100 attendees, including members of the Annapolis Partnership board and City Council from various areas of the City of Annapolis, as well as a cross section of our businesses, non-profits and residental communities. During the formal program, Annapolis Partnership executive committee members Steve Samaras, Doug Smith, Sean O’Neill and Veronica Tovey revealed the new logo and announced the investment of more than $8,000 to support holiday event advertising though local media outlets, as well as nearly $30,000 in holiday decorations.
“The Annapolis Partnership’s new logo, created by Herrmann Advertising | Branding | Technology, is a vibrant reflection of the city’s greatest assets with iconic business, residential, government and maritime elements depicted in a modern, sophisticated manner,” said Judi Herrmann, the agency’s president and creative director. “The logo design captures the essence of the Annapolis Partnership’s mission and symbolizes the partnerships vital to our community’s prosperity.”
The holiday decorations to be purchased by the Annapolis Partnership include lamp post greenery, wreaths, street swags, lighted planter boxes, Snow Flake Alley lighting and tree trimmings. Through a contract with Homestead Gardens the decorations will appear on Main Street, Maryland Avenue, West Street, Church Circle and adjoining streets. In addition, Homestead Gardens has agreed to contribute the decorations and trimming of the city’s Holiday Tree. The Annapolis Partnership announced that Sheehy Lexus of Annapolis is the title sponsor this holiday season and shared postcards outlining holiday events, including Midnight Madness and Grand Illumination.
“As a community-based business, we believe it is not only a responsibility but a privilege to be able to support and encourage local entrepreneurship, holiday festivities and opportunities,” says Paul LaRochelle, General Manager of Sheehy Lexus of Annapolis. “By supporting this specific Annapolis Partnership effort, we can see and feel a very real difference in our community. We are pleased to support this effort for the fifth year, which makes our city a beautiful place to shop and visit.”
The Partnership highlighted a number of holiday events that will generate additional shopping opportunities for businesses and residents alike, including:
- November 28th: Small Business Saturday: A Street Team of volunteers at the Main Street Pocket Park distributing giveaways and WRNR 103.1 FM broadcasting live.
- November 29th: Grand Illumination:The official lighting of the city’s Holiday Tree along with a visit from Santa.
- December 3rd: Midnight Madness: A downtown shopping event that includes carolers and other entertainment and stores open until Midnight. The Mayor’s Holiday Open House at City Hall will kick off the night at 5:30 pm.
- December 5th: SoFo Ho Ho Ho: A shopping event on Forest Drive with Santa.
- December 6th: Chocolate Binge Festival: A new West Street event that includes chocolate samplings and holiday cheer and festivities.
- December 10th: Midnight Madness II: The madness continues for a second night with stores open until midnight and entertainment on historic Annapolis streets.
- December 12th: It’s A Wonderful Life in West Annapolis – A day long shopping event in the Village of West Annapolis with entertainment and surprises.
- December 12th: Eastport Yacht Club Lights Parade – The Sailing Capital’s holiday boat parade along Spa Creek.
- December 17th: Eleventh Hour: One last night of downtown retailers staying open late for your shopping convenience, along with more entertainment.
Steve Samaras, representing the Annapolis Partnership board said, “Members and volunteers of the partnership have been working hard for many months to ensure this holiday season is vibrant and dynamic for the entire Annapolis community. This is just the beginning! We thank the Mayor for extending the free holiday parking downtown to three hours, and look forward to more good things to come.”
The Annapolis Partnership has commissioned and will sell a limited edition Christmas tree ornament at select retailers this holiday season. Only 350 of the hand-painted ornaments by local artist Sarah Schabow of the Naval Academy Chapel will be available.
For more information on holiday events, please contact Judy Buddensick at [email protected]. Performers that wish to donate their time and talent to the event are encouraged to contact Judy.
To learn more about the Annapolis Partnership, follow them on Facebook and Twitter, and look for the new website, www.AnnapolisPartnership.com in late November.