As the new school year begins, Baltimore Gas and Electric Company (BGE) is pleased to announce the launch of its fourth annual Wires Down Video Challenge to raise awareness about the importance of electrical safety among elementary school-aged children. From Aug. 31 until Nov. 9, 2015, elementary school teachers (kindergarten through fifth grade) in public and private elementary schools across BGE’s electric service area are encouraged to work with their class to submit 30 to 45-second videos of their interpretation of BGE’s popular “Wires Down” electrical safety commercial. Entries have a chance to win up to $10,000 to fund a school enrichment program. At least one winning school will be chosen as a winner from each participating county.
The Emmy Award winning “Wires Down” commercial was produced in 2000 with its memorable “Wires down. Red alert! … Do not, do not, do not touch!” lyrics. The commercial educated young children about the dangers of downed power lines. In 2012, BGE re-introduced “Wires Down” to a new generation of elementary school students with the establishment of the Wires Down Video Challenge to provide educators with a fun and creative way to teach students about electrical safety—starring in their own versions of the safety video.
New to the contest this year, is a $500 award to purchase classroom supplies to the teacher of the top prizing winning class. Also new, as an incentive to submit entries early, the first five schools to enter the contest win a portable power bank for charging mobile devices. Since inception of the Wires Down Video Challenge, BGE has awarded $80,000 to fund school enrichment programs at 29 schools throughout the BGE service area.
Visit www.bgevideochallenge.com for contest information, including official rules, downloadable entry kit and tips.
Last year, Sarah M. Roach Elementary School in Baltimore City won the contest’s top prize, a $10,000 school enrichment award, which the school planned to use to purchase new laptop computers to start a technology club. You can view their winning video at www.bgevideochallenge.com.
The Wires Down Video Challenge entry kit includes an electricity lesson plan and worksheets developed to Maryland science standards. In addition to this contest, BGE provides schools and students with energy safety and other educational materials on safety, including classroom lessons, teacher guides, experiments and games – all of which are available on our e-Smart Kids website. Schools can also schedule a free BGE safety demonstration by emailing BGEEducationOutreach@BGE.com.