Image Power wins 3 major awards

| December 18, 2014 | 0 Comments
Image Power President Marc Apter (center), APR accepts awards from David Harrison, Best In Maryland Co-Chair.  He and Laurie Hayes, Account Executive, worked on “The Nations First Civil Rights Foot Soldiers Memorial” to gain national recognition for the 250,000 citizens who risked personal harm to attend the 1963 March on Washington. Photo Credit: Harry Bosk

Image Power President Marc Apter (center), APR accepts awards from David Harrison, Best In Maryland Co-Chair. He and Laurie Hayes, Account Executive, worked on “The Nations First Civil Rights Foot Soldiers Memorial” to gain national recognition for the 250,000 citizens who risked personal harm to attend the 1963 March on Washington.
Photo Credit: Harry Bosk

Image Power Inc. –PR and Marketing, won three major PR awards last week for their work to gain national recognition for an Annapolis event fighting for ink against a similar national celebration the same day. The awards were for “The Nations First Civil Rights Foot Soldiers Memorial”. With a major observance to celebrate the 50th anniversary of the March on Washington happening just around the beltway in the nation’s capital, garnering media attention for the unveiling of a memorial to the foot soldiers of the 1963 March on Washington in Annapolis, MD, was no easy task. But with careful research and planning that included amassing a database of local participants in the original March, Image Power Inc., an Annapolis-based public relations firm, succeeded in capturing the attention of local, regional and national press.

Image Power’s efforts were honored by the Maryland Chapter of the Public Relations Society of America (PRSA-MD) at its Best in Maryland Gala on December 4. The firm received Best in Maryland Awards (BIM) in both the categories of Public Service and Pro Bono Programs, as well as an Award of Excellence in Community Relations for its work to promote the first permanent tribute to the participants of the 1963 March, dedicated Aug. 28, 2013, in Annapolis.

Image Power president Marc Apter said, “ We had access to scores of folks who marched on Washington in 1963.  The media covering the Washington commemoration of the March needed to interview some of those people.  We provided the national media with those contacts and they in turn covered our Annapolis event.”

The Maryland Chapter of PRSA presents the Best in Maryland Awards annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

Image Power’s PR campaign was conducted on behalf of the MLK Jr. Committee, an Annapolis-based non-profit organization founded in 1988. The March on Washington Foot Soldiers Memorial — a 2 ½ ton granite memorial with names of over 500 hundred March participants —honoring the ordinary folks who brought international attention to the civil rights struggle for African Americans.

Image Power President Marc Apter, APR, is one of those foot soldiers. Apter is a public relations professional with experience that encompasses leading campaigns for a number of national and local civil rights projects, including the 20th and 30th Anniversary Marches on Washington. He initiated the MLK Jr. Prayer Breakfast at St. Mary’s College of Maryland and operated a series of race relations study circles that won awards from the International Association of Business Communicators. He is currently a member of the Anne Arundel County Public Library Diversity Advisory Board.

“My father, David Apter, ran the PR for 1963 March, also on a pro bono basis,” Apter said. “It was an honor to work on this campaign to promote a memorial to him and so many others who risked the threat of personal harm to stand up for a cause in which they believed so strongly.”

Among Image Power’s current clients are the National Philharmonic, the Maryland House & Garden Pilgrimage, classical pianist Brian Ganz and The Platt Group- Alternative Dispute Resolution.

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Category: Businesses, LIFE IN THE AREA

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