Minor League Baseball recently announced that it has signed a national sponsorship agreement with The Pep Boys – Manny, Moe & Jack (NYSE: “PBY”), the nation’s leading automotive aftermarket service and retail chain.. The Baysox are among a targeted group of MiLB clubs across the country that will activate season-long promotional activities focused on Pep Boys’ “Trust the Boys to get you there,” theme.
Pep Boys will have designation as a “proud partner” of the Bowie Baysoxduring the 2014 season and the Baysoxwill execute various in-stadium elements from April through the beginning of September at Prince George’s Stadium; including, signage, on-field promotional activities, video board messaging and PAs, print advertisements and couponing.
“Whether at home or away, Minor League Baseball’s more than 41 million fans can look to Pep Boys for all of their automotive needs,” said Michael Hand, Minor League Baseball’s Chief Marketing Officer and President of MiLB Enterprises. “Minor League Baseball’s reach includes 160 clubs in 43 states and one Canadian Province, while Pep Boys’ 800 stores can be found across 35 states in the U.S. and Puerto Rico. This partnership successfully pairs two highly-recognized and trusted brands and introduces each to potential new audiences.”
“Pep Boys is Minor League Baseball fans’ one-stop resource for all of your automotive service and replacement parts needs,” stated Ron Stoupa, Pep Boys’ Chief Marketing Officer. “As American as baseball and apple pie, Pep Boys has been in a neighborhood near you for 93 years, and we want you to ‘Trust the Boys to get you there’ when getting your vehicle road-trip ready to attend the games, both near and far,” added Stoupa.
“The histories of both Minor League Baseball and Pep Boys date back to the early 1900s, and through the years, both have become staples with the American family,” added Hand. “We’re enthusiastic about the growth potential of this partnership and bringing the Pep Boys brand to a greater number of MiLB teams and fans in the U.S and Canada in the near future.”
Baysox Baseball – We’ll Knock Your ‘Sox Off. The Baysox 2014 season, their 22nd as the class Double-A Affiliate of the Baltimore Orioles, is underway at Prince George’s Stadium. Come see some of the top Orioles prospects play here first. To keep up with Baysox news during the season, visit baysox.com.