Chesapeake Bay Trust launches “Plate Perks”

| April 22, 2014 | 0 Comments

plateperks_webgraphicToday, in conjunction with Earth Day, a new incentives and rewards program called “Plate Perks” was launched by the Chesapeake Bay Trust. The program is designed to raise awareness for the valuable work the Chesapeake Bay Trust does and how the sales of “Treasure the Chesapeake” license plates have a direct impact on improving the Bay.

Bay plate owners will now receive “perks/rewards” including preferred parking at various locations in Maryland as well as discounts on merchandise and services from various businesses. Bay plate “membership” cards have been produced and will be distributed to any Bay plate owner who is interested, free of charge. Businesses that participate in the “Plate Perks” Program gain exposure by being listed on the bayplate.org website and through other marketing efforts.

The founding partners and their respective incentives include:

 

  • Bay Deejays – 5% discount on services to all Bay plate owners with membership card
  • Boatyard Bar & Grill – Preferred parking for 1 Bay plate owner
  • Bowie Baysox – $5 off each ticket for Monday night home games (up to 4 tickets) with membership card
  • Chesapeake Bay Roasting Company – Discounted refills in roastery with membership card and 25% off online orders with promo code: plateperks25
  • Eastport Shell – 5% off services over $100, and $100 off any service over $1,000 with membership card
  • Homestead Gardens – Preferred parking for up to 2 Bay plate owners at the Davidsonville location
  • Rams Head Roadhouse – Preferred parking for up to 2 Bay plate owners
  • Rams Head Shore House – Preferred parking for up to 2 Bay plate owners
  • Tommy Bahama of the Annapolis Mall – Private fitting appointment prior to store opening with refreshments
  • Towne Park – Incentive Coming Soon!
  • Yellowfin Steak & Fish House – Preferred parking for up to 4 Bay plate owners

 

CBT - photo 2“The Chesapeake Bay Trust is so thankful for the more than 400,000 Marylanders who have purchased a ‘Treasure the Chesapeake’ license plate and we wanted to do something to give back to them,” said Jana Davis, executive director of the Chesapeake Bay Trust. “The 20 dollars Marylanders spend when they purchase a Bay plate goes a long way toward restoring our streams, planting new trees, and getting kids outside. We hope that Bay plate owners will take advantage of these great deals and see multiple benefits to owning a Bay plate.”

Businesses of any size are welcome to participate in the Plate Perks program and can structure a deal and/or incentive that works for their company. Additional “perks” business partners will be announced in the coming weeks and any business interested in participating can contact Molly Alton Mullins at [email protected].

“We are proud to support the Chesapeake Bay Trust and to be one of the first businesses to participate in the Plate Perks program,” said Michael Waldon, Brand Manager, Chesapeake Roasting Company. “Through our H2O Initiative, we’re deeply committed to Bay restoration and this is one more way for us to achieve that goal.”

Plate Perks Chesapeake Bay Trust

L-R; Brian Shallcross, Bowie Baysox; Jana Davis, CBT; Rocko, Bowie Baysox; Stephanie Gilbert, Tommy Bahama; Erin McNaboe, Rams Head Group; Michael Waldon, Chesapeake Bay Roasting Company.

“We jumped at the opportunity to get involved in the program, “ said Kevin Gersonde, General Manager, Yellowfin Steak & Fish House. “With our South River location and large parking lot, it seemed very logical to offer four of our prime parking spots to Bay plate owners. It’s a simple way to help get the word out about the great work that the Chesapeake Bay Trust does.”

“The Bowie Baysox has partnered with the Chesapeake Bay Trust for many years, including promoting Bay awareness during our Friday ‘Bay Night’ home games,” said Brian Shallcross, General Manager, Bowie Baysox. “We hope this program will continue to showcase to our fans how committed we are to the community and to protecting Maryland’s most treasured natural resource, the Chesapeake Bay.”

To find out more about the Plate Perks program, visit bayplate.org. Through this website, Bay plate owners can sign up to receive their free membership card in the mail and start benefitting from the program today.

If a Marylander does not own a Bay plate, they can purchase one online at bayplate.org which will be mailed directly to their home.

The Chesapeake Bay Trust is a 4 Star charity that take 90 cents of every dollar it receives and dedicates it to projects and programs that benefit the Chesapeake Bay and local communities. To find out more about the Trust and its programs, visit www.cbtrust.org.

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