Ralph Crosby: Lessons learned in a lifetime of marketing

| April 1, 2014
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Ralph CrosbyGet Marketing and PR Lessons from an Annapolis Icon Ralph Crosby to Discuss “Lessons Learned in a Lifetime of Marketing” Including:

  • Social Media is the PR Person’s Ticket into the Executive Suite
  • Journalists are the PR Person’s Most Important Customer
Thursday, April 10, noon-1:30 p.m.
Thomas Point Room
Loews Annapolis Hotel, 126 West St., Annapolis

Learn ways to navigate today’s ever-changing marketing and PR industry when Crosby Marketing Communications founder and chairman Ralph Crosby discusses his latest book, “It’s the Customer Stupid: Lessons Learned in a Lifetime of Marketing”. He will explain why journalists should be the customers of PR professionals at the luncheon meeting of the Central Chesapeake Chapter of the Public Relations Society of America. The noon Thursday, April 10, meeting in the Thomas Point Room of the Loews Annapolis Hotel, 126 West St., Annapolis is open to the public. Reservations at $25 for members and $30 for nonmembers include lunch and can be made online or by emailing Whitney Garner.

Crosby took his marketing and communications company from a small startup in 1973 to today’s leader in the PR and marketing industry, with countless award-winning local, regional and national campaigns. Crosby is ranked as the # 3 agency in the D.C. area. He credits his success in continuing to merge new platforms, such as social media, with traditional practices, but, most importantly, by keeping the focus on the customer. He believes that success starts and ends with the customer, not with products and services. He makes a strong case that PR people should consider journalists one of their most important customers.

In most operations, the public relations and marketing team handles social media, and Crosby says CEOs recognize the growing importance of social media – and, therefore, public relations and marketing teams – to the success or failure of an organization. “It’s our chance to sit at the table with the CEO,” Crosby said. He believes social media should be part of an integrated marketing campaign, but marketers still need to abide by the traditional marketing practices. He knows some marketers think new formulas are needed, but Crosby says in his book, “As you undoubtedly are aware by now, while I revere many marketing gurus, I don’t always agree with them.”

His talk will offer stimulation, thought and guidance on what’s next for the public relations and marketing profession, but should also be of interest to anyone in business who is vying for customers in today’s economy.

For more information on the meeting and parking arrangements, see the chapter website   or visit the chapter’s Facebook page.

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Category: Businesses, Events, LIFE IN THE AREA

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