Fordham Gets Set To Re-Launch Core Beers

| January 4, 2014 | 0 Comments

fordhamFordham Brewing is resetting their core lineup beginning in February of 2014.

Three new core beers, the Rinse and Repeat series, focus on sessionability. None of the beers will clock in at higher than 5.0% ABV. The first, Gypsy Lager, is a Munich-style Helles brewed in the tradition of great German lagers.  Munich and Vienna malts provide a honeyed backbone that is contrasted with the clean bitterness of Perle Hops. The result is a crisp and refreshing beer.  Copperhead, an American Amber Ale, will remain Fordham’s flagship beer. Caramelized malts give this beer its flavor and signature copper hue.  Bravo hops attribute a slight bitterness to the finish.  Finally, and most excitingly, Route 1 Session IPA will join the year-round lineup. Noted for its hop forward flavor, low alcohol content, and pale amber color it possesses a subtle malt presence. The smoothness of this ale makes it easy to lather, rinse, and repeat as needed.

Jim Lutz, President and CEO of Fordham Brewing, said, “We designed these beers to tell our story and the craft beer drinker’s journey. Gypsy Lager is approachable and represents the start of an adventure. In our story, it was our first batch of beer in the Annapolis Rams Head in 1995. For the craft beer drinker, it is the first step away from mass produced beers. Copperhead Ale is a little bit more complex and intense. For us, that relates to the years that we spent crafting beers before it was mainstream. For the craft beer drinker, it is that first taste of a beer that embraces full flavor. Finally, Route 1 is about where we and the drinker are headed. Sessionable, but with all the flavor of a traditional IPA, it is about taking on new challenges.”

Look for the new Fordham beers on retailer’s shelves during the first quarter of 2014. Gypsy Lager, Copperhead Ale, and Route 1 IPA will be available in six-packs and on draft in the Mid-Atlantic region.

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Category: Businesses, LIFE IN THE AREA, OPINION

About the Author - John Frenaye

John is the publisher and editor of Eye On Annapolis. As a resident and business owner in Anne Arundel County for more than 15 years, he realized that there was something missing in terms of community news–and Eye On Annapolis was born in late spring 2009.

John’s background is in the travel industry as a business owner, industry speaker, and travel writer. In terms of blogging and social media, he cut his teeth with MSNBC.com.

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