Annapolis Tours℠ by Watermark® was honored by the Maryland Tourism Council with “The Best Website” award for the 2013 launch of AnnapolisTours.com. The award was presented at the Maryland Tourism & Travel Summit Awards Banquet held at the Cambridge Hyatt on Thursday, November 7. AnnapolisTours.com was launched in collaboration with Planit, an interactive advertising agency in Baltimore. The website promotes Watermark’s walking tours, group tours, period dressed tour guides and related career opportunities. Award winners were chosen based on innovation, the planning process, staying within budget and marketing results.
“We are very pleased to be recognized by our industry peers,” says Debbie Gosselin, President of Watermark and the 2010 Honoree for Maryland Tourism Person of the Year. “Launching individual websites for all of our sub-brands has been a part of growing our business and effectively marketing our many different offerings to our guests. Providing a better online experience has helped us connect more to our clients and provide an informative, engaging experience. That includes the moment they start searching for things to do in Annapolis to when they meet their Colonial tour guide on the brick paved streets of the historic district to when they go home and submit photos of their tour through our website.”
The award criteria required that the best website demonstrate a creative implementation of a brand that is visually pleasing, unique, captures the spirit of the brand and is user-friendly. Features such as social media integration, maps, search filter and content-driven strategy were also considered for the award.
Watermark’s Director of Sales and Marketing, April O’Brien says, “Our walking tours honor the rich history of Annapolis and creating a new website that reflected four centuries of history while engaging 21st century customers was a rewarding challenge. We have now launched three websites with Planit: yachtchartersonthebay.com, cruisesonthebay.com and annapolistours.com. With each launch we’re able to dive deeper into the particular markets those brands serve and promote the overall Watermark brand. Our sales numbers and positive feedback from our guests show our efforts are working.”