On August 1-7 every year, to raise awareness of the benefits of breastfeeding and the need for global support, the World Alliance for Breastfeeding Action organizes World Breastfeeding Week. World Breastfeeding Week, August 1-7, is celebrated in 120 countries and marks the signing of the WHO/UNICEF document Innocenti Declaration, which lists the benefits of breastfeeding, plus global and governmental goals.
To mark this occasion on Friday August 2nd and Saturday August 3rd 2013 at 10:30am, thousands of breastfeeding women and their babies/children across the world will gather in their own communities to take part in the Big Latch On, a synchronized breastfeeding event in multiple locations. Our local Big Latch On will take place at Annapolis Mall located in Annapolis, Maryland in the food court.
The first Big Latch On took place in Aotearoa New Zealand in 2005 and was introduced to Portland, Oregon in 2010 by Joanne Edwards. It has now taken off globally and in 2012 8862 children were counted breastfeeding as part of the Global Big Latch On.
The Big Latch On is informed by the principles of community development, providing the opportunity for breastfeeding women to get together in their local communities, host their own events, and identify opportunities for on-going support.
Breastfeeding contributes to the normal growth and development of babies/children, and babies/children who are not breastfed are at increased risk of infant morbidity and mortality, adult obesity, diabetes, cardiovascular disease, osteoporosis, and premenopausal breast cancer and ovarian cancer (both mom and baby.) The World Health Organization recommends breastfeeding exclusively for the first six months of a baby’s life to optimize these benefits, continuing to breastfeed for 2 years and as long thereafter as is mutually desired by a woman and her child.