Anne Arundel Medical Center (AAMC) was recently recognized with an Excellence through Insight award for “Highest Community Perception of Quality” by HealthStream. In addition, AAMC’s Spine Center was recognized for their overall inpatient satisfaction score.
AAMC was awarded for making the commitment to measure and improve its brand and perception in the marketplace. Measuring consumer perceptions of quality allows AAMC to better understand the relationship between the hospital, patients and consumers. Factors that were measured include top-of-mind awareness, perception of quality, hospital preference, hospital use, and customer loyalty. Hospitals that score high in these areas exhibit stronger levels of customer satisfaction and loyalty.
The AAMC Spine Center was recognized for its commitment to excellence in patient care. To qualify for this award, a hospital must have been a patient satisfaction-tracking client of HealthStream in 2011, scored in the 75 th percentile or higher, and surveyed a minimum of 100 patients. AAMC’s Spine Center was chosen for receiving the highest ratings in inpatient surgical satisfaction from among HealthStream’s clients, as well as exceeding industry standards.
HealthStream CEO Robert A. Frist, Jr., said, “We applaud AAMC’s high-level commitment to excellence in healthcare—and we are pleased to recognize their achievement through our presentation of an Excellence through Insight award.”