Following an extensive agency review process, the Maryland Automobile Insurance Fund (MAIF) has announced the selection of the Weitzman Agency as agency of record to develop and launch the organization’s first-ever public service campaign. The Annapolis-based Weitzman Agency will manage a communications program designed to educate the public about the risks of driving without insurance and encourage uninsured motorists to always maintain insurance coverage.
The multi-lingual campaign will utilize a variety of media channels including, but not limited to, broadcast, mobile, social media and community outreach.
In advance of the campaign launch, Weitzman Agency designed and was instrumental in helping to launch a new mobile-friendly website for the organization.
“I am pleased to announce the selection of the Weitzman Agency as our agency of record, as we continue to expand on MAIF’s mission of making Maryland roads safer and educating Maryland drivers on the importance of maintaining automobile insurance coverage. Weitzman’s creative and technical experience and their genuine passion for MAIF’s mission made them the ideal partner in crafting and spreading our message that, ‘MAIF can help’,” said MAIF Executive Director Kent Krabbe.
This announcement caps off a statewide competitive review and search for qualified marketing firms. Finalists delivered oral presentations to a MAIF selection committee in early January. The winning firm, Weitzman Agency, was selected and began work on the campaign immediately.