In this morning’s newspaper, Tom Marquardt announced that The Capital and the MD Gazette’s websites would be undergoing some renovations to make it easier to read and more useful to their readers. He also said that at some point, they would begin to charge for access based on a sliding usage scale. In the past, The Capital and MD Gazette only required a subscription to their archives and not the general content.
This model is similar to the Baltimore Sun who recently began to paywall their content on a sliding scale.
At Eye On Annapolis, we do not cover volume of news that a newspaper does. We aggregate much of the news (and always source our content), we develop our own stories, we offer commentary, restaurant reviews, opinion columns, event coverage, and more. Perhaps most importantly, we are a great platform for businesses, organizations, and community non-profits to reach out to a very large audience for no cost. We have developed a formula that works. We are able to identify the news and information that will appeal to most readers and present it in an easy to read, free format. Many times, we are able to provide coverage that The Capital cannot due to staffing issues. Just yesterday morning, Annapolis Political Scene and Eye On Annapolis were the first to break the story of the raid on an Alderman’s apartment. The Capital followed up with the same sources about 12 hours later. We were the first to report about thepre-Christmas Concord scuffle at the mall for sneakers and The Capital followed up hours later.
We do not charge for access and do not intend to. We are advertiser supported and came into existence online and remain 100% online. Because of this, and our scale of operations, we have been able to consistently grow and remain profitable. We are not concerned with declining ad revenue and subscriber attrition as most print media are.
If you are interested, for the last quarter of 2011, our average unique monthly visitors was 61,463 representing just short of half a million page views. Our Facebook page is just about to cross 43,000 fans. Our Twitter following is over 8,000. Our double opt-in newsletter has more than 3,000 subscribers and we have earned an online Klout score of 62. In fact, Klout currently has us listed as the third most influential in Maryland–sorry Governor O’Malley. If you are interested in tapping into this reach by advertising with us, please request a media kit.
And for that, we thank you–our readers. We will continue to provide the news, events, and commentary you can use in Anne Arundel County–for FREE.
And if you are interested in learning how to develop your own social media and online presence, we also publish a sister-site called Social Annapolis which offers tips and tricks and suggestions for increasing your social media prowess. It is a work in progress and 2012 is poised to be a strong growth year for Social Annapolis. The content on that site is free as well. We do offer individual consulting as well.
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