County Executive Leopold Announces Efforts to Boost Adoption Rate for Animal Control

| January 23, 2011 | 0 Comments

Goal is to adopt 100 percent of adoptable animals

County Executive John R. Leopold has announced several new outreach efforts to increase the adoption rate at Animal Control from 87 percent to 100 percent.

Cat available for adoption at Anne Arundel County Animal Control

T.C., one of the cats available for adoption) is winking at you. He is an 8 years old altered male.

“As a pet owner myself, I am pleased that we have increased the visibility of adoptable pets and set a high goal for Animal Control,” County Executive Leopold said. “No animal shelter is perfect, but we must strive to do everything we can to find loving homes for these animals. Our efforts are already paying off.”

The following improvements have been made to boost the adoption rate:

  • Redesigned website with easy links to photos and video of available pets, as well as basic information such as hours and directions, at www.aacounty.org/animalcontrol
  • Produced a 30-minute weekly television show, “Pet of the Week,” that can be viewed online from the Animal Control homepage and will replay throughout the week on Comcast 98 and Verizon 38
  • Established a Facebook page that has attracted more than 400 followers and is approaching 10,000 page views per day
  • Installed new signage at the facility to promote walk-ins. Three signs have been added in front of the facility, on Veteran’s Highway and on East-West Boulevard

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About the Author ()

John is the publisher and editor of Eye On Annapolis. As a resident and business owner in Anne Arundel County for more than 15 years, he realized that there was something missing in terms of community news--and Eye On Annapolis was born in late spring 2009. John's background is in the travel industry as a business owner, industry speaker, and travel writer. In terms of blogging and social media, he cut his teeth with MSNBC.com.