Crosby Pens New Book On Marketing

| September 1, 2010 | 0 Comments

(Sept. 1 PRNewswire) Ralph Crosby, founder and CEO of one of the nation’s leading marketing communications firms, has written a new book; It’s The Customer, Stupid! Lessons Learned in a Lifetime of Marketing. In it, Crosby says that any organization’s success starts and ends with the customer, not with its products or services. Using examples and stories of both marketing success and failure, It’s The Customer, Stupid! offers guidance on how to achieve better business results through customer focus and satisfaction.

The book explains how Crosby’s education as a marketer led to his understanding of the critical nature of the customer-centric approach, especially in today’s fast-paced marketing environment, which blends traditional media with new, online media.

The author contends that if you are in business – for profit or nonprofit – you must focus on those whose satisfaction is key to the organization’s success, be they buyers, members, contributors, patients, clients, volunteers, subscribers, employees or suppliers.

The lessons learned by the author started in his hard-working youth, grew in his early career as a successful journalist, and flourished in his more than 30 years as head of Crosby Marketing Communications, now one of the largest advertising/PR agencies in the mid-Atlantic region. The firm is ranked #260 on Advertising Age’s list of the country’s 500 largest agencies. It has offices in Annapolis, Md., and Washington, D.C.

The book recounts lessons the author learned through hands-on experience and the personal teachings of such experts as the late Peter Drucker, known as “the father of modern management.”

Among the subjects covered in the book:

—  Best practices in the customer-centric process.
—  How to bond with your customer.
—  Sending the right message to the customer.
—  Avoiding the myths and mistakes of marketing.
—  Customer engagement in the Internet age.
—  New media + old media = The future of marketing.

Copies of the book can be purchased from Crosby Marketing at www.crosbymarketing.com. The price is $19.95 plus shipping and handling. Quantity discounts are available.

In concert with the book’s publication, Mr. Crosby has begun a blog on customer-centric marketing: www.its-the-customer-stupid.com.

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Category: Businesses, LIFE IN THE AREA

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